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from lcf matthew reinhold looks at etiquette and womens sexuality within fashion, rather dark but very prude

application of design- uniting our range plans.

After we each had our own allocated fabrics we then designed from the materials that were given to us, this was to be a good test in how we would all effectively design with the look of the brand and linking it all with the others ranges. We had a close team that communicated so, we would link our designs using details, such as zips, we all worked on the line of the silhouette, which we all agreed to keep strong and simple. We were to finally see if they all linked in our crit. The feedback was good saying that all our illustrations linked well together, a few changes were made, such as certain details and shapes, but overall it was noted that we had responded well to the overall theme, which unified our work together.
amended range plan after crit

Colour moods

I have found my research to be particularly strong in this project, mainly because i had been sourcing fabrics, and materials, taking pictures, looking at films and books during the summer, which helped me to start with some stong ideas. I went to France where the light was beautiful, so picked up on that element of fresh light, traditional bohemian way of life, which i was living amongst. With the purchase of a Diana camera ( a remodel of the 60's camera) it helped me to take the most beautiful slightly vintage looking prints. Working at London fashion week this also helped me to meet some confident and fashionable individuals. Naturally i thought i'd draw on these two ideas of traditional bohemian life contrasting it with the fast glamorours pace of a cosmopolitan way of life.
Here is an example of one of my strongest mood boards, which i made on photoshop

Final Range plan for application of design

After meetings between the group we gathered together fabrics, which we allocated to each member, depending on what direction they were allocated to design for ie. daywear, casual, evening wear .... we chose accordingly. I chose more chiffon fabrics that were dark colours such as navy blue, plums and reds mixing this with heavier tweeds. I found this a really effective way for the group to all come up with a united collection that is both individual but links together. 

click that hot chick

 My friend Tess hair modelling for Davines Nattura, one of her first big shoots! 

cloudy clothes

Casual strolling being my artform, led to an unexpected sale, whilst taking back my clothes from the shoot i walked into a friends garden, where she bought the cape above, i did make it with her in mind, so im glad it went to the right person. I will get some shots of her in it soon! 

If you ain't gonna be good, or kind then ......

http://www.youtube.com/watch?v=-Nh5CapYICg